Sales and Marketing
Your Comprehensive Email Marketing Guide
More than 4 billion people across the globe have an email account. In the United States, people check their email 15 times per day, on average. With so much opportunity to connect with customers and potential leads, it’s no wonder businesses are clamoring to get their brand into people’s inboxes. Email marketing consis...
Skills you will build
About this course
More than 4 billion people across the globe have an email account. In the United States, people check their email 15 times per day, on average. With so much opportunity to connect with customers and potential leads, it’s no wonder businesses are clamoring to get their brand into people’s inboxes. Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. And now is the time to use this inexpensive, powerful marketing tool. But how do you get started? This course teaches you what email marketing is, why it’s critical, and how it’s done.
Course outline
13 topics · 155 min
- 1 Introduction to Email Marketing
- 2 Designing an Effective Email Marketing Campaign
- 3 Segmenting Your Audience
- 4 The Benefits of Email Automation
- 5 What Makes Marketing Emails Effective?
- 6 Writing Compelling Email Subject Lines
- 7 Writing Effective Marketing Emails
- 8 Email Design Fundamentals
- 9 Avoiding Spam Filters When Sending Emails
- 10 How to Craft High-Performance Marketing Emails With A/B Testing
- 11 Measuring the Effectiveness of Email Marketing
- 12 Key Takeaways
- 13 Quiz
Your Comprehensive Email Marketing Guide
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Scenarios