Sales and Marketing
Why People Buy: Boost Sales by Understanding Customers’ Needs
Sales would look very different if we based our decisions on price or quality alone. In reality, our motivations for buying vary widely. Uncovering a customer’s underlying needs and motivations for buying can make it easier to close the deal. So, what are buyers’ needs? How do you identify them? And what other psycholo...
Skills you will build
About this course
Sales would look very different if we based our decisions on price or quality alone. In reality, our motivations for buying vary widely. Uncovering a customer’s underlying needs and motivations for buying can make it easier to close the deal. So, what are buyers’ needs? How do you identify them? And what other psychological factors influence purchasing decisions? In this lesson, you will learn questions and listening techniques that will help you understand potential buyers’ needs. You’ll also explore seven psychological motivations that drive buyer behavior.
Course outline
7 topics · 35 min
- 1 What Are Buyers’ Needs?
- 2 How to Uncover Buyers’ Needs
- 3 Active Listening Tips
- 4 7 Psychological Motivations
- 5 Putting It Into Practice
- 6 Summary
- 7 Quiz
Why People Buy: Boost Sales by Understanding Customers’ Needs
Free
Start learning- Certificate on completion
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- Interactive course
- Videos