Sales and Marketing
Website Marketing
Today, websites are often the first place customers interact with your brand. Web users expect a seamless experience finding the information they need to choose a product or service. If your website doesn’t quickly meet their needs, they’ll look elsewhere. This course is an introductory guide to utilizing your website...
Skills you will build
About this course
Today, websites are often the first place customers interact with your brand. Web users expect a seamless experience finding the information they need to choose a product or service. If your website doesn’t quickly meet their needs, they’ll look elsewhere. This course is an introductory guide to utilizing your website to attract and retain customers. It covers essential site components, good design, maximizing conversions, and landing page use and design to get your website in peak condition.
Course outline
7 topics · 50 min
- 1 Introduction
- 2 Using Your Website as a Marketing Tool
- 3 7 Characteristics of Good Website Design
- 4 How to Reduce Friction and Increase Website Conversions
- 5 How to Design Great Landing Pages
- 6 Check Your Understanding
- 7 Summary
Website Marketing
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Videos