Digital Marketing
Understanding Digital Marketing: Search Engine Marketing
With digital marketing gaining more importance everyday, it has become necessary for every business to increase its online presence. Are you thinking about increasing the visibility of your website? Do you want to be on the top of the search engine results page? With search engine marketing you can gain higher traffic...
Skills you will build
About this course
With digital marketing gaining more importance everyday, it has become necessary for every business to increase its online presence. Are you thinking about increasing the visibility of your website? Do you want to be on the top of the search engine results page? With search engine marketing you can gain higher traffic and higher visibility. Take up this course if you want to know about the basics of search engine marketing. This course will help you understand the processes involved in search engine marketing.
Course outline
6 topics · 1 hour
- 1 Introduction to Search Engine Marketing
- 2 Important Concepts of Search Engine Marketing
- 3 SEM Ad Auctions
- 4 SEM Strategy
- 5 Value to your Business
- 6 Quiz
Understanding Digital Marketing: Search Engine Marketing
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Knowledge checks