Digital Marketing
Understanding Digital Marketing: Pay-Per-Click
In pay-per-click marketing, advertisers pay a fee each time one of their ads is clicked. In this marketing method, you buy visits to your site, not earning them organically. If you have a website you can think about PPC advertising. But you need not invest in PPC just because you have a website. Always consider your bu...
Skills you will build
About this course
In pay-per-click marketing, advertisers pay a fee each time one of their ads is clicked. In this marketing method, you buy visits to your site, not earning them organically. If you have a website you can think about PPC advertising. But you need not invest in PPC just because you have a website. Always consider your budget, advertising goals, competition, and more before you start your PPC campaign. This course on Pay Per Click will help your understand the basics of his marketing method and how it can bring value to your business.
Course outline
6 topics · 30 min
- 1 Introduction to Pay Per Click
- 2 Key Concepts to Understand PPC
- 3 Your PPC Marketing Campaign
- 4 Targeting Abilities and Tracking Of PPC Marketing
- 5 Google Ads
- 6 Quiz
Understanding Digital Marketing: Pay-Per-Click
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Knowledge checks