Skip to main content
Global HR World

Digital Marketing

Understanding Digital Marketing: Native Advertising

A lot of social media sites will use ‘in feed’ native ads that you can only spot by the text ‘sponsored’ or ‘recommended’ somewhere above or below the post or profile. Blogs and websites will often put content recommendations below an article you’ve just read. With native ads provides advertisers can be sure that users...

1 lesson 1 hour Beginner Online, at your own pace

Skills you will build

Digital Marketing Paid Advertising

About this course

A lot of social media sites will use ‘in feed’ native ads that you can only spot by the text ‘sponsored’ or ‘recommended’ somewhere above or below the post or profile. Blogs and websites will often put content recommendations below an article you’ve just read. With native ads provides advertisers can be sure that users enjoy the format in which the ad will be presented. This course on Native Advertising will help you learn more about this type of marketing and how you can choose the right advertising platform.

Course outline

5 topics · 1 hour

  1. 1 Introduction to Native Advertising
  2. 2 Types of Native Ads
  3. 3 Choosing the Right Native Advertising Platform
  4. 4 The Future of Native Advertising
  5. 5 Quiz

Understanding Digital Marketing: Native Advertising

Free

Start learning
  • Certificate on completion
  • Access on phone and desktop
  • Interactive course
  • Knowledge checks
Free Start learning