Personal Development
The Essentials of Numerical Communication: Making Numbers Count
According to Stanford Graduate School of Business Professor Chip Heath, only about half of us consider ourselves “numbers people.” But, Heath argues, numbers are essential for everyone to understand. That’s why Heath – and his coauthor, journalist Karla Starr – wrote Making Numbers Count: The Art and Science of Communi...
Skills you will build
About this course
According to Stanford Graduate School of Business Professor Chip Heath, only about half of us consider ourselves “numbers people.” But, Heath argues, numbers are essential for everyone to understand. That’s why Heath – and his coauthor, journalist Karla Starr – wrote Making Numbers Count: The Art and Science of Communicating Numbers. In this course, Heath will guide you through tips and strategies for communicating numbers more effectively. He’ll also reveal some fascinating facts about how the human brain processes numbers.
Course outline
10 topics · 55 min
- 1 Introduction
- 2 Numbers Are Everyone’s Second Language
- 3 Making Numbers Easier to Understand
- 4 Taking Numbers From Abstract to Concrete
- 5 The Rule of One
- 6 Mapping Numbers on Familiar Dimensions
- 7 Evoking Emotion With Numbers
- 8 Combating Psychological Numbing
- 9 Conclusion
- 10 Quiz
The Essentials of Numerical Communication: Making Numbers Count
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