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Global HR World

Customer Success and Service

Soliciting and Responding to Customer Feedback

A customer has just finished relating the negative experience they had with your product. What now? Do you react defensively—or thank them for their candor? Either way, what do you say? In this course, you’ll learn why customer feedback is important and how to solicit it effectively. Then, you’ll explore ways to respon...

1 lesson 30 min Beginner Online, at your own pace

Skills you will build

Customer Communication Customer Feedback Management

About this course

A customer has just finished relating the negative experience they had with your product. What now? Do you react defensively—or thank them for their candor? Either way, what do you say? In this course, you’ll learn why customer feedback is important and how to solicit it effectively. Then, you’ll explore ways to respond to positive, neutral, and negative feedback so that you can use the information you get to make changes for the better.

Course outline

7 topics · 30 min

  1. 1 Why Customer Feedback Is Valuable
  2. 2 How to Solicit Useful Feedback
  3. 3 How to Respond to Different Types of Feedback
  4. 4 Sample Responses to Customer Feedback
  5. 5 Check Your Understanding
  6. 6 Summary
  7. 7 Quiz

Soliciting and Responding to Customer Feedback

Free

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  • Certificate on completion
  • Access on phone and desktop
  • Interactive course
  • Scenarios
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