Digital Marketing
Search Engine Optimization
For the uninitiated, searching for things online might seem like magic. You type a few words in the search bar, click a button, and voila! – the answers to your questions are right at your fingertips. But why do certain webpages appear at the top of a results page? The answer is search engine optimization. To start, se...
Skills you will build
About this course
For the uninitiated, searching for things online might seem like magic. You type a few words in the search bar, click a button, and voila! – the answers to your questions are right at your fingertips. But why do certain webpages appear at the top of a results page? The answer is search engine optimization. To start, search engine optimization (SEO) isn’t magic. It takes careful strategy. In this course, you’ll learn everything you need to know to get your business and content in front of as many eyes as possible by improving your search rankings and visibility. You’ll start with the basics, like keyword research and selection.
Course outline
8 topics · 75 min
- 1 Search Engine Optimization (SEO) Basics
- 2 SEO Keyword Research and Selection
- 3 15 Factors That Affect Your SEO Rankings
- 4 Optimizing Content for SEO
- 5 Technical Optimization for SEO
- 6 Check Your Understanding
- 7 Summary
- 8 Quiz
Search Engine Optimization
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Scenarios