Sales and Marketing
Sales Fundamentals
Whether you’re a seasoned salesperson or brand new to the field, you need to know the basics. These fundamentals lay the foundation for a successful sales career. You’ll start this course with an overview of what sales is and how ethics impact the business-customer relationship. You’ll then review communication in sale...
Skills you will build
About this course
Whether you’re a seasoned salesperson or brand new to the field, you need to know the basics. These fundamentals lay the foundation for a successful sales career. You’ll start this course with an overview of what sales is and how ethics impact the business-customer relationship. You’ll then review communication in sales, typical sales processes, and helpful tools that boost productivity. By the end of the course, you’ll have a solid understanding of the basics of sales.
Course outline
10 topics · 95 min
- 1 Introduction to Sales
- 2 The Importance of Ethics in Sales
- 3 Basic Sales Communication Skills
- 4 Integrating Your Sales and Marketing Efforts
- 5 An Overview of the Sales Pipeline
- 6 Aligning Sales With the Buyer’s Journey
- 7 Essential Sales Tools
- 8 What Is a CRM System and Why Is It Important in Sales?
- 9 Summary
- 10 Quiz
Sales Fundamentals
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Scenarios