Sales and Marketing
Product Marketing Fundamentals
It doesn’t matter how innovative or exciting a product is if no one wants to buy it. That’s why effective product marketing is essential. Product marketing shapes a product that will provide value to customers – and then communicates that value to them. In this fundamentals course, you’ll learn more about what product...
Skills you will build
About this course
It doesn’t matter how innovative or exciting a product is if no one wants to buy it. That’s why effective product marketing is essential. Product marketing shapes a product that will provide value to customers – and then communicates that value to them. In this fundamentals course, you’ll learn more about what product marketing is, why it’s important, and how to start developing your product marketing strategy. You’ll also explore the four phases of the product life cycle and how to find product-market fit.
Course outline
12 topics · 1 hour
- 1 What Is Product Marketing—and Why Is It Important?
- 2 Functions of Product Marketing
- 3 6 Tips for Effective Product Marketing
- 4 Knowledge Check
- 5 What Is the Product Life Cycle?
- 6 Managing the Product Life Cycle
- 7 Knowledge Check
- 8 Finding Product-Market Fit
- 9 Measuring Product-Market Fit
- 10 Knowledge Check
- 11 Summary
- 12 Quiz
Product Marketing Fundamentals
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Scenarios