Digital Marketing
Optimizing Your Images for SEO
Companies place a lot of emphasis on editorial content, especially when it comes to search engine optimization (SEO). But words are only half the equation. To capture attention and garner a reader’s trust, you also need images. And, if you’re not optimizing those images for the web, you’re missing out on a prime compet...
Skills you will build
About this course
Companies place a lot of emphasis on editorial content, especially when it comes to search engine optimization (SEO). But words are only half the equation. To capture attention and garner a reader’s trust, you also need images. And, if you’re not optimizing those images for the web, you’re missing out on a prime competitive advantage. In this course, you’ll learn what image optimization is and why it’s worth the effort. Then, you’ll get six must-know tips for taking your image optimization to the next level.
Course outline
9 topics · 45 min
- 1 What Is Image Optimization and Why Does It Work?
- 2 Reduce Image File Sizes
- 3 Choose the Right File Type
- 4 Use Lazy Loading
- 5 Customize Image File Names
- 6 Write SEO-Friendly Alt Text
- 7 Add Descriptive Captions
- 8 Final Quiz
- 9 Summary
Optimizing Your Images for SEO
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Videos