Sales and Marketing
Marketing Fundamentals: Your Getting Started Guide
What springs to mind when you think of “marketing”? It’s a big concept, and several images might surface. Maybe you imagine a company billboard or promotional sign. Perhaps you picture social media ads, blog posts, and email campaigns. Or you might envision what happens behind the scenes around the brainstorming table....
Skills you will build
About this course
What springs to mind when you think of “marketing”? It’s a big concept, and several images might surface. Maybe you imagine a company billboard or promotional sign. Perhaps you picture social media ads, blog posts, and email campaigns. Or you might envision what happens behind the scenes around the brainstorming table. Marketing is a massive, complicated, multi-part process. Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy. In this course, we’ll solve that dilemma – beginning with defining what marketing is and what makes something marketable.
Course outline
14 topics · 130 min
- 1 What Is Marketing?
- 2 What Makes Something Marketable?
- 3 The 4 Key Elements of Marketing
- 4 What Is a Marketing Plan?
- 5 Setting Your Marketing Goals
- 6 Identifying Your Target Audience
- 7 Determining Your Unique Selling Proposition (USP)
- 8 What Are Marketing Tactics?
- 9 Understanding the Marketing Funnel
- 10 Traditional vs. Digital Marketing
- 11 Persuasion vs. Manipulation in Marketing
- 12 Introduction to Marketing Analytics
- 13 Final Quiz
- 14 Key Takeaways
Marketing Fundamentals: Your Getting Started Guide
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Scenarios