How to Develop Winning Product Pages and Descriptions

Skills you will build

About this course

Visitors to your online store are already halfway sold. The hard part is getting them through the (virtual) door. A stellar product page closes the deal from there. Effective product pages convey the value and need-to-know information about a product. They provide quick answers and selling points—converting casual browsers into buyers. In this course, you’ll learn about the role and anatomy of product pages. You’ll also gain tips for designing product pages and writing product descriptions that convert.

Course outline

8 topics · 40 min

1. 1 The Role and Anatomy of a Product Page
2. 2 Tips for Improving Product Page Performance
3. 3 Knowledge Check
4. 4 The Role of Product Descriptions
5. 5 How to Write Compelling Product Descriptions
6. 6 An Example and Knowledge Check
7. 7 Summary
8. 8 Quiz