Sales and Marketing
Getting Started With Marketing Analytics
How do you know your campaigns are performing well? Can you measure the success of a strategy? How can you be sure your hard work is bringing you closer to your goals? Marketing is a dynamic field, and analytics can help you get a handle on your strategy. With analytics, you’ll have a clearer picture of where you’ve be...
Skills you will build
About this course
How do you know your campaigns are performing well? Can you measure the success of a strategy? How can you be sure your hard work is bringing you closer to your goals? Marketing is a dynamic field, and analytics can help you get a handle on your strategy. With analytics, you’ll have a clearer picture of where you’ve been, how your plans are working, and where you could be moving forward. This course will give you a broad overview of what marketing analytics is and how it can benefit your team. You’ll also get tips and tricks for making the most out of your data.
Course outline
8 topics · 75 min
- 1 What Is Marketing Analytics?
- 2 Choosing Marketing Key Performance Indicators
- 3 Measuring the Effectiveness of Marketing Campaigns
- 4 Tips for Interpreting and Analyzing Marketing Data
- 5 Using Storytelling to Communicate Data
- 6 Knowledge Check
- 7 Summary
- 8 Quiz
Getting Started With Marketing Analytics
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Videos