Sales and Marketing
Customer and Market Research
Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spices for quality palates”? The answer depends on your audience. Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted m...
Skills you will build
About this course
Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spices for quality palates”? The answer depends on your audience. Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic – it’s customer and market research. You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market – and scoop your competitors’ place in it.
Course outline
9 topics · 80 min
- 1 The Importance of Customer Research
- 2 Types of Customer Research
- 3 Defining Your Target Market
- 4 Segmenting Your Target Market
- 5 How to Conduct a Competitive Landscape Analysis
- 6 How to Create and Use Buyer Personas
- 7 Mapping Your Customer's Journey
- 8 Practice What You’ve Learned
- 9 Summary
Customer and Market Research
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Videos