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Customer Success and Service

Cultural Sensitivity in Customer Service

Every day, businesses interact with people across a variety of cultures—from the call center employee taking complaints from across the globe to the barista taking orders from a customer in front of them. These exchanges can strengthen or ruin a business deal. That’s why it’s crucial to learn to practice cultural sensi...

1 lesson 80 min Beginner Online, at your own pace

Skills you will build

Unconscious Bias Cross-Cultural Communication Customer Service

About this course

Every day, businesses interact with people across a variety of cultures—from the call center employee taking complaints from across the globe to the barista taking orders from a customer in front of them. These exchanges can strengthen or ruin a business deal. That’s why it’s crucial to learn to practice cultural sensitivity in customer service. In this course, explore the benefits of cultural sensitivity and get practical tools to excel in cross-cultural communication and customer service. These skills help create connections amid differences, an understanding of cultural cues, and respect for cultures different from our own.

Course outline

16 topics · 80 min

  1. 1 Course Introduction
  2. 2 Why Cultural Sensitivity Matters in Customer Service
  3. 3 Introduction: Exceptional Customer Service Across Cultures
  4. 4 Emotion
  5. 5 Building Trust
  6. 6 Decision-Making
  7. 7 Persuasion
  8. 8 Time
  9. 9 Section Check In
  10. 10 Communicating With Cross-Cultural Customers
  11. 11 Verbal and Written Communication
  12. 12 Nonverbal Communication
  13. 13 Section Check In
  14. 14 Confronting Cultural Bias in Customer Service
  15. 15 Summary
  16. 16 Quiz

Cultural Sensitivity in Customer Service

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  • Certificate on completion
  • Access on phone and desktop
  • Interactive course
  • Videos
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