Sales and Marketing
Building Relationships in Sales
From the first point of contact, all the way through the buyer’s journey, and even beyond the close, salespeople constantly interact with customers. That makes relationship-building an essential skill in sales. This course introduces valuable strategies to increase your relationship-building skills. First, you’ll learn...
Skills you will build
About this course
From the first point of contact, all the way through the buyer’s journey, and even beyond the close, salespeople constantly interact with customers. That makes relationship-building an essential skill in sales. This course introduces valuable strategies to increase your relationship-building skills. First, you’ll learn about the importance of understanding your buyers. Then, you’ll learn how to use that foundation to earn trust and build rapport, while developing your own emotional intelligence. By the end, you’ll have a clear understanding of how to best connect with potential buyers.
Course outline
10 topics · 110 min
- 1 How to Qualify Sales Leads Using the BANT Framework
- 2 Understanding Potential Buyers’ Needs
- 3 7 Things to Know About Potential Buyers
- 4 Leveraging Decision-Makers, Influencers, and Gatekeepers in Sales
- 5 How to Build Trust With Potential Buyers
- 6 Why Transparency Is Key to Building Relationships and Boosting Sales
- 7 What Is Consultative Selling and Why Is It Effective?
- 8 Developing Emotional Intelligence in Sales
- 9 Summary
- 10 Quiz
Building Relationships in Sales
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Scenarios