Digital Marketing
A Quick Guide to Developing a Go-to-Market Strategy
Whether you’re releasing a new product – or entering a new market – buttoning up your go-to-market strategy is essential for success. A winning go-to-market strategy clarifies your ideal customer and the best way to market to them. It also coordinates your marketing, sales, and customer service team efforts to create a...
Skills you will build
About this course
Whether you’re releasing a new product – or entering a new market – buttoning up your go-to-market strategy is essential for success. A winning go-to-market strategy clarifies your ideal customer and the best way to market to them. It also coordinates your marketing, sales, and customer service team efforts to create a smooth – and profitable – product launch. In this quick guide, you’ll explore the five components of an effective go-to-market strategy. You’ll also learn tips for pricing products and driving adoption with consumers.
Course outline
7 topics · 50 min
- 1 What Is a Go-to-Market Strategy?
- 2 5 Components of a Go-to-Market Strategy
- 3 Developing a Pricing Strategy
- 4 Driving Product Adoption
- 5 Knowledge Check
- 6 Summary
- 7 Quiz
A Quick Guide to Developing a Go-to-Market Strategy
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Videos