Sales and Marketing
A Guide to Brand Identity and Strategy
A business’s brand is more than a logo and color scheme. It’s also the personality, the story, and the way the brand makes people feel. No wonder then that a brand is almost as hard to define as it is to create. Not to worry. This course can help. You’ll get practical definitions and advice on crafting a brand story, s...
Skills you will build
About this course
A business’s brand is more than a logo and color scheme. It’s also the personality, the story, and the way the brand makes people feel. No wonder then that a brand is almost as hard to define as it is to create. Not to worry. This course can help. You’ll get practical definitions and advice on crafting a brand story, showing your best side, establishing your market position, and telling people exactly who you are and who you’re for.
Course outline
8 topics · 90 min
- 1 What Is a Brand and Why Is Branding Important?
- 2 How to Tell a Compelling Brand Story
- 3 Visual Brand Design Essentials
- 4 Developing Your Brand Personality
- 5 A Guide to Brand Positioning and Messaging
- 6 Considerations and Strategy for Rebranding
- 7 Summary
- 8 Quiz
A Guide to Brand Identity and Strategy
Free
Start learning- Certificate on completion
- Access on phone and desktop
- Interactive course
- Scenarios